Choosing a brief

You work for an independent media production company. You have been given the task of producing the front cover and one contents page for each of the first two editions of a new fashion magazine that is being launched by Bauer and the working website for the magazine. Bauer intends to sell the magazines in retailers. Contents pages can be either single or double page spread. The two front covers and contents pages must feature a diverse range of fashion issues and styles appropriate to its target audience. The web pages must promote the new magazine to its target audience and enable fans to interact with the content. Summary of brief requirements: • Statement of Intent (approx. 500 words).1 • Fashion magazine covers and contents pages: two or three pages for each of the first two editions (based on choice of single or double page spread). • Magazine distribution method: Content must be suitable for retail distribution. • Number of web pages: One homepage and one linked page. • Cross media production target audience: A culturally sophisticated, 16–25 class AB demographic. There must be a clear sense of branding across the two elements of the cross-media production. The production of the two magazine covers and contents pages must include (as a minimum): At least four different main images using original photography across the cover and contents pages. Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). Written text including masthead, main coverline, selling lines, headlines, captions, subtitles and copy. A different setting for each magazine cover (this may be the same location with a significantly different use of staging, mise-en-scene and / or lighting). Different material for each magazine contents page. At least two models representing at least two different social groups across the covers and contents pages. A call to action pointing readers to the online website. The production of the web pages must include (as a minimum): A minimum of two original images, (with at least one different original image on each of the two pages) that promotes and reinforces the brand identity of the magazine (e.g. use of models, locations and clothing to create a strong sense of style). Appropriate conventions of website design, including an original title and logo for the magazine and a menu bar. Text introducing the main features of the online website. Working links from the home page to the other page. A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.